SEO Help & Ethical SEO Tutorials |
|||
|
|
|||
Related SEO Information |
Is Page Not Found Making Google Tell The World Site Not Found?Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic toyour business web site. Not many people understand how search engines think. So, searchengine "optimization" ends up either ignored orleft up to highly paid experts. Here's a quick tip that you can put to use immediately thatdoesn't require any specialized knowledge of the Internet. You can do this yourself if you know how toprogram HTML. Or, if you don't, you can hiresomeone far more affordably than a Web Marketing guruto handle this for you. In fact, ifyou're considering hiring a Web promotion expert to maximize your website's placementin the search engines, you're really better off doing as much of thehousecleaning yourself as you can, before you call in the big guns. Otherwise, you'll waste your money havingthem take care of trivial things you could handle yourself. Before I let you in on this simple secret, let me explain alittle bit about how search engines "think". You see, the job of a search engine, like Google, for example, is tomake sure that people find a web page that's incredibly likely to have theexact information they're hunting for. Thesearch engine does this by measuring and comparing two aspects of billions ofpages: Popularity and Relevance. Don't get me wrong, just because it's two things, doesn'tmake it easy. To compute popularity andrelevance requires tons and tons of processing power. In fact, Google only updates its popularityinformation once a month or so because it's such a huge effort. To determine whether your page comes up when someonesearches, Google asks of your page: "Are you relevant to this search?" For example, a certain page might be the mostpopular page about socks and have the best information about socks you would everwant. But, if you're looking for a newmuffler, that page is not at all relevant, now is it? Having the world's best information on mufflers isn't enoughto get you to the top of the heap, either... not if you make this easy mistake that seems to happen on nearly everyweb site at one time or another. What is this silly mistake made on too many websites? Broken Links. You might recognize the error you see when you click on one and yourbrowser says " 404 Not Found "or " 404page not found ". Intelligent search engines will subtract points from yoursearch relevance if you have broken links on your web site. Not just your home page, mind you ? anywhereon your site at all. You see, thesearch engines view broken links as "stale" content. And as we covered earlier, the job of thesearch engine is to give the best possible results. Maybe you've kept old links around when your web site wasredesigned. Maybe you've linked to abuddy's business, and now that web site is long gone. Maybe it was a simple typo... Hey! It could happen to anybody. In the end, having broken links anywhere on your website willhurt your placement in search engine results. Before calling in an expert to help you with your search engineplacement, make sure you double and triple check your web site for brokenlinks. Daiv Russell is a Web Marketing Strategist at EnvisionSoftware ? http://www.Envision-Web-Promotion.com - Learn the secrets behind Envision's 4C Web Marketing System and see how weturned our web site from a dull, zero-traffic dead zone into a lead-generatingpowerhouse. http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp More SEO Information |
Related SEO Information8 ways to build a really bad web site for Search EnginesSome web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow. Easy Steps to Get Onto Google Top Search PagesTo get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code. Build Link Popularity The Smart WayA Brief Introduction To Link Popularity Google is Quickly Changing...Google is quickly changing... 7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site ContentThe task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site Your Search Engine Optimization Strategy: Make Love, Not WarWhen it comes to search engine optimization strategy, there are basically two camps ? those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods. 3 Deadly Search Engine Marketing SinsMy inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with The Google StrategyWebmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages wereranked on top seemed to totally disappear, and many who had beenranked at the bottom were suddenly in the top 10. Search Engines The Masters Of The Internet Universe ? Part 2"This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable." Building Link Popularity with Topical ArticlesOne of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. Content Management Systems Eyeball SEOsContent Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. How You Can Easily Compile A Gigantic Keyword ListIt doesn't matter what kind of marketing you are involved in. How To Get Number 1 Spot In Google, Every Time, GuaranteedWoaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Seek Engines: What If Seek Had Bumped Out Search?In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity." Search WarrantSo, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is. SEO for CEOs ? Search Engine Optimization Unmasked for CEOsIf you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you. Lets Make Your Website #1Their is simple way of making your website rank top and search optimized. Google Slavery...Old Habits Die HardFor the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches. Table Structures For Top Search Engine PositioningSo you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too." 13 Tips For Good Search Engine PlacementsWhen used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site. |
|
Member of the Primary Source Book : General Information Directory Search NetworkCopyright © 2006 SEO Help & Ethical SEO Tutorials |
|||